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Question design service Best design and wording Ethnibus is designed through careful sampling undertaken by our statisticians. This is important to ensure that samples are representative of the population. Using the Census 2001, PAF and a random design process, ETHNIBUS, uses focused enumeration, and stratification to maximise quality insight. If enough time is given between question booking and field, we are delighted to offer our expertise in shaping culturally appropriate questions. Many Clients find this very valuable. For example, recent interest in making mortgages attractive to Muslim households, necessitated a knowledge of complex concepts such as 'Halal' 'Shariah'. We assisted in designing and formulating culturally appropriate questions. Our input in question design is always valued as has been vividly illustrated across recent work with diverse Clients through the clear construction of pertinent lifestyle questions. Clients include Media, Statutory Bodies, FMCG, Telecommunications, Retail, Financial, and Agency sectors. For more information about our new Ethnibus design methodology contact: ethnibus@ethnicfocus.com |
