Brand Evaluation
Intelligence Reports
Product Development and Testing

Customer Needs Analysis
Opinion Tracking

Central to our approach is treating every brief as a unique project demanding its own tailored approach. Whether in Retail, FMCG, Telecom or Media, we work closely and flexibly with clients to ensure that we deliver actionable insights enabling clients to maximise their penetration into ethnic markets. These markets represent 10% of the UK population and are worth in excess of £52 billion.

As well as bespoke quantitative and qualitative research, we provide a low-cost entry into these markets through our omnibus tracking surveys.

Our clients find reassurance in our track record and specialised resources when commissioning Ethnic Focus to shape their strategic approach to ethnic markets.