About us

Founded in 2000 Ethnic Focus has successfully moved from UK multi ethnic research to global fieldwork. Our work with leading global brands speak for our ability to contribute to generating cutting edge actionable insights for our Brand partners.

In recognition of our unrivalled insights in to the communities we research we have been invited to undertake social research on sensitive subjects and engaging hard to reach populations by international government, security and NGO bodies to better understand specific groups through our research.

We provide real understanding and far reaching insights through our specialist research approaches. Such sophisticated understanding of the ethnic consumer, has been the reason that our work has been used by the most prominent brands and organisations across the widest spectrum of sectors.

We have ISO 9001, Royal Statistical Society, and MRS validations. Supported by our in-house multilingual interviewing teams, you can be sure that Ethnic Focus research services add value to all your research needs.

Our values

Our values are grounded in true understanding of the reality that people live in. We believe that it is People make Places, and not Places make People!.Our belief in respecting and working with the cultures in which civilisations evolve make for deeper and richer research engagement that sets us apart from most research organisations. We never offer template approaches and always devise the closest and most appropriate culturally valuable method of winning the trust of the communities we work with.

Our focus is on empowering communities, maximising engagement, respondent interest and quality feedback in order to generate insights. Our fieldwork is conducted using a global community engagement approach derived from the values of recognising the pre eminence of face to face communication research.

OUR STRENGTHS

Over 15 years building community relations across several continents
Bespoke fieldwork and sampling according to the respective country
Established fieldwork teams and presence across MENAP, ASIAPAC etc
Experience of multi ethnic migrant work and community engagement through developed networks.
Training and employing local communities to research within their own communities where appropriate
Localised understanding
Cultural relevance
Sector specific understanding – youth, older people, religious groups
Drinks and Beverage trend research. Financial propensity research. Social research
Doctorate led research methodology
Commitment to partnership

CONSULTANCY

Ethnic Focus has generated considerable interest from global companies and organisations keen to understand and gather important opinions. We deliver research findings to international conferences, and undertake client specific consultancy work.We provide best practice on how best to engage hard to reach groups through sampling approaches that generate a representative picture as far as possible , rather than a skewed representation that has been evidenced by skewed findings – a criticism levelled at polling organisations conducting research with Muslim populations in the UK for example. Our in-house expert Dr Saber Ali Khan has expertise of conducting research whilst employed at Surrey Police HQ on inclusive policing, research agency on the British Crime Survey with lead expertise on engaging hard to reach ethnic groups, led on research on Stop and Search , communication research on Black on Black gun violence, commissioned by the Metropolitan Police Authority to carry out internal research following the shooting of Charles De Menezes, delivered presentations at international policy makers on our research with Muslim attitudes, and presented global research across the Middle East, Far East and Europe examining attitudes towards Muslim populations. Please contact Dr Saber for any requirements for designing a study, or collaboration.

CONTACT US

Ethnic Focus is committed to collaborative working. For further information please contact info@ethnicfocus.com

Testimonials

We appointed Ethnic Focus to undertake major diaspora research with Indians, their engagement work was first class and I have maintained close contact as my research specialist ever since.

Satish Chadra Singh (Chief Operating Officer), Life Insurance Corporation of India,

We approached Ethnic Focus to be our official research partners given their profile of assisting household brands through their specialist research. We also selected Ethnic Focus for their knowledge of global markets which was extremely valuable throughout their presentations to Embassy attach from 40 nations at the Show. We were not only impressed by their research knowledge but also their highly professional and expert approach in dealing with issues pertinent to leading brands and companies.

World Food Market, London,

Epilepsy Action found working with Ethnic Focus useful and enjoyable. Their friendly, hands on approach meant that they worked with our staff very effectively. The fact that they took time to get to know our organisation and people added to the project, and meant that we got a great deal of information that will be very valuable in many areas of our work.

Richard Brown, Epilepsy Action,

Ethnic Focus carried out an individual survey for us - with ethnic minority and ethnic majority residents in London - with professionalism and expertise. The Ethnic Focus team dealt with a demanding research schedule and difficulties they encountered during fieldwork competently and efficiently, in order to deliver the data as promised. We're happy to endorse their work and hope to work with them again in the future.

Ranji davadason, Bristol University,

It's been fantastic to work with an organisation that has such an in-depth understanding of the communities that we are trying to engage with through our research.

Breast Cancer Care,

Barclays commissioned Ethnic Focus to conduct research into the Black & Minority Ethnic Business Community. Ethnic Focus clearly understand the market, have access to it and provided Barclays with useful insights into this important section of the business community. Throughout, Ethnic Focus were responsive to client and respondent needs and reinforced our initial belief that we chose the right agency for the project.

Senior Economist, Barclays,

Ethnic Focus brings great experience in researching ethnic issues. This provided both assurance in the handling of the project itself but also added insight from the accumulated knowledge of the issues affecting the varied markets.

Head of Marketing, General Motors,

The LB Lambeth has embarked on a major change management programme to modernise and improve its housing service to 40,000 residents. A key element of this was to understand what local people wanted from a better housing service. STRC were able to work in both environments very effectively, and their inclusive and professional approach was essential to making a consultation a success.

Head of Housing, LB Lambeth,

The team

saleem

Saleem Akhtar

Field Study Client Support Lead

Born in Manchester, England Saleem is a specialist in consumer engagement approaches and is the first point of contact for enquiry and client support across multiple country studies. With a degree in Psychology she has been at the forefront of field management for telecoms, charities, government and retail studies. She also specialises in research pertaining to the multi billion Halal buying global market.

Gary Long

Peer to Peer Facilitator Lead

Gary is an award winning community engagement specialist working on disadvantaged community access. Gary provides a pivotal role in developing approaches that foster enhanced participation and rapport. Gary specialises in community cohesion approaches especially in European contexts and has been at the forefront of one to one and group dynamic analysis.

Vernon Osborne

Administrative Logistics Co-ordinator

Born in Sheffield, Vernon has parents from the tiny Caribbean Island of Montserrat. He leads on logistics co ordination for projects. He has worked across 100 studies covering the most varied of briefs and territories, He manages all quality control process and has been awarded a Diploma in Quality Management by the Chartered Management Institute.